Kodak moments released its new premium photo-printing platform, designed to help people effortlessly discover, curate and print the moments that matter the most to them. The platform includes an e-commerce-enabled website, expanded functionality on the Kodak Moments app, a newly curated range of premium photo products and an improved experience on thousands of Kodak Moments kiosks nationwide.
The new platform is built to address the belief that authentic moments are harder to identify in culture today. By helping people more easily engage with their memories – both new and old – the platform’s design draws inspiration from a “Kodak moment,” a phrase so ingrained into the global lexicon that it was recently entered into the Oxford Dictionary and currently has more than 450,000 hashtags on Instagram alone.
An estimate by InfoTrends suggests that 1.2 trillion photos will be taken globally in 2017, with 4.7 trillion photos digitally stored. However, as people take more photos than ever and with thousands of photos buried in digital devices, studies suggest current culture is losing the ability to memorialize the most important, authentic memories.
An independent, commissioned survey showed that 55 percent of Americans believe current culture is losing its ability to identify what is authentic and meaningful, and 44 percent believe they’re bad at recognizing the moments in life that matter the most.
“Kodak Moments has always stood for and celebrated the real, authentic moments in life.
They are the memories that we hold closest, the ones that tell a story or remind us of an experience,” said Nicki Zongrone, President, Kodak Moments Division. “We have developed a full consumer offering that builds on our successful retail photo-printing business, designed to give consumers choice about where and how they print and encapsulate their memories simply and quickly.”
The platform offers two industry-first features to directly address this problem and makes it easier to rediscover one’s most memorable moments.
Within the Kodak Moments app, Made for You searches images buried in mobile device camera rolls to identify the most meaningful photos, displaying them on Kodak Moments products. “The app now leverages our unique image science capabilities and is designed to automatically surface your most important memories from within your camera roll on your phone or device,” said David Newhoff, VP Product, Kodak Moments Division. “It’s intuitive, simple and constantly reminds you of your key everyday moments.”
Moments Assistant is a Facebook Messenger bot that helps users find important moments buried in their Facebook albums. It conversationally suggests images to print, in the place where most keep photos today – Facebook. Kodak Moments plans to offer the bot throughout launch. For customers who find and share a photo identified by the Moments Assistant, Kodak Moments is offering a free Moments Card that can be mailed anywhere in the continental U.S.