Global public relations firm Ketchum and IBM took home the Best of Silver Anvil Award for the top public relations campaign of 2011, “IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries,” at the Silver Anvil awards ceremony in New York, which is sponsored by the Public Relations Society of America and recognizes the best in strategic public relations planning and execution.Earlier this year, IBM took home the 2012 PRWeek Campaign of the Year award and Ketchum and IBM received the 2012 Platinum SABRE Award for best campaign of the year.
In addition to winning the evening’s top honor, Ketchum’s client work received more awards than that of any other firm, with 10 Silver Anvils, and the firm continues to hold the record for winning the most Silver Anvils, with 136. Ketchum and its clients also were awarded nine Awards of Excellence.
“Every award we win for work we’ve developed with our clients represents our commitment to being strategic partners and delivering breakthrough ideas with strong results,” said Raymond L. Kotcher, senior partner and CEO. “But to be recognized alongside IBM for developing the best campaign of the year is truly a testament to how strong and meaningful that partnership is. We are extremely proud of our 17-year relationship with IBM and thankful for the trust they put in us to help build their brand.”
