E-filliate Inc. has entered into a licensing agreement with kathy ireland Worldwide (kiWW) to produce a line of mobile technology accessories. The products include smart phone cases, earphones, mobile phone car and wall chargers, tech cleaning products, connection cables, styluses, Bluetooth devices and more. Products will be marketed under the brand name "kathy ireland Connect." The multi-year agreement will also include featured sections within E-filliate's popular technology solutions catalog "Mobile Life." These sections will focus on upcoming "kathy ireland Connect" products and solutions as well as editorial content.
E-filliate is working closely with Kathy Ireland, CEO and Chief Designer of kiWW and the kiWW design team to offer an original licensed line of contemporary mobile tech solutions using the brand's innovative Style Guides™ as supported by the brand aesthetic and fashion credibility that kathy ireland Worldwide is known for.
"We care strongly about developing the highest caliber of mobile tech accessories for our vendor partners. Working with Kathy and her team will increase our quality and value and cement our position in the industry," said Wes Sumida.
"Having the opportunity to partner with such an innovative design and marketing company that specializes in solutions is a dream come true for us," commented Strategic Brands Manager Steven Torr of E-filliate Inc. "From the first day we started our relationship with kathy ireland Worldwide, we have been in awe of the high level of camaraderie and synergy our two companies feel for each other."
"Wes Sumida, Steven Torr and the exciting E-filliate Inc. team are incredible people. When we met and began discussing the infusion of fashion into these product categories, we knew there was no other company to consider. E-filliate is an industry leader and we are excited to continue expanding our brand into technology E-filliate holds an extraordinary market share in this category and it is a partnership which offers special opportunities for both companies. It is our plan to develop Jardin and ACafé Society collections within this partnership," said Kathy Ireland.