Ingram Micro Inc., the world’s largest technology distributor, announced it has been designated an HP PartnerONE Distributor partner to help provide HP channel partners with more value and higher profit potential.

As a designated PartnerONE Distributor partner in the United States, Ingram Micro will serve as a PartnerONE expert to channel partners assisting them in maximizing their benefits and delivering additional value to channel partners with Ingram-sponsored activities and promotional campaigns. In addition, Ingram Micro will offer cross-selling programs and attach-rate techniques to assist HP solution providers with developing larger, more complex HP solutions. Solution provider customers who take advantage of Ingram Micro’s programs have the potential to enjoy even greater rewards from HP and a deeper engagement with the distributor.

Renowned as HP’s global channel program, PartnerONE provides qualified U.S. solution providers with lead generation, marketing support and back-end HP rebates. PartnerONE also rewards resellers for selling solutions that include a mix of products from HP, including servers, storage, software and services.

To oversee HP’s channel program, Ingram Micro has appointed Carmen McCarthy, market development manager, Ingram Micro United States, as the PartnerONE lead working directly with solution providers and the distributor’s inside and field sales and marketing teams. In addition, four regionally focused market development representatives will also serve as resources for HP resellers and those solution provider customers interested in adopting broader HP solutions.

“Ingram Micro provides vendor partners with powerful channel alliances and proven customer support programs,” said Paul Bay, senior vice president, vendor management, Ingram Micro North America. “We will bring a different approach to HP’s PartnerONE initiatives and provide the support HP resellers need to be successful. Our sales and marketing coverage is well suited for the SMB market and will help accelerate the momentum HP has built with its loyal channel partners.”

Proven Resources And Services To Support HP Resellers

Ingram Micro’s team can help HP solution providers throughout the sales cycle, from customer leads and pre-sale to implementation and maintenance. The following services will be offered to assist PartnerONE solution providers:

  • HP-dedicated field sales representatives
  • World-class technical support
  • Vertical market knowledge
  • Access to Ingram Micro’s Solution Centers in Buffalo, N.Y. and Santa
    Ana, Calif., for training and hands-on product demonstration for
    resellers and potential end-user clients
  • Field deployable engineers
  • Financing options
  • The premier channel reseller organizations — SMB Alliance, GovEd
    Alliance, VentureTech Network and IMSN.

“Ingram Micro’s solution provider reach makes them a natural choice for taking PartnerONE successfully into the SMB market,” Dave Pansen, vice president of distribution, Solution Partners Organization, HP. “Our collaboration combining the HP PartnerONE program with Ingram Micro resources is a powerful lever for driving growth with channel partners.”

Program Distribution Focus

PartnerONE Distributors will support reseller partners in a number of ways, including:

  • Providing expertise on the various PartnerONE resources designed to
    boost reseller’s business and help resellers learn more about HP
    product promotions and guide them through the use of market demand
  • Assist resellers with PartnerONE benefits eligibility, including
    compensation and marketing tools, and leveraging those that will
    create the greatest return.
  • Assist in understanding which certifications and training are
    necessary to move to the next level within the PartnerONE program,
    which leads to greater benefits.