“We launched DeepDiscountDVD.ca to address what we perceive as the
growing, yet somewhat underserved, Canadian online DVD market,” said David
Barker, Vice President of Ecommerce Marketing for Infinity Resources, Inc. “By
leveraging DeepDiscountDVD’s brand equity, as well as our customer service and
technology infrastructure, we believe that we can quickly become a leader in
the Canadian DVD market.”
IRI hopes to grow its new Canadian business in the same manner it grew its
U.S. based site, DeepDiscountDVD.com, launched in February 2001. By
aggressively promoting its lowest total price guarantee and free shipping
messages, DeepDiscountDVD.com rapidly became one of the highest volume DVD
sellers on the Internet.
DeepDiscountDVD.ca launched on March 24th, and initial response has been
very positive according to Barker. “We heard from customers immediately who
were excited about getting the DeepDiscountDVD benefits in Canada. Quality
service, free shipping and the lowest total prices on online.”
Initial marketing efforts will target the online shopping and price
comparison sites as well as email campaigns and radio promotions, including
product and gift certificate giveaways, in Canada’s major markets.
DeepDiscountDVD.ca offers approximately 40,000 DVDs that ship from a
Canada-based distribution center while continuing to provide customer service
support from its contact center in Itasca, Illinois.
Infinity Resources, Inc. is a privately held Chicago-based company
consisting of proprietary catalog and internet-based retailing and third-party
catalog and e-commerce fulfillment operations