IBM announced that it has been named a leader in the IDC MarketScape Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis report.
The report cites IBM's recently announced Customer Experience Lab and IBM MobileFirst initiative as examples of its Enterprise Mobility Consulting leadership. The IBM Customer Experience Lab provides C-Suite executives with direct access to IBM Research scientists and business consultants dedicated to driving innovative mobile solutions to help transform the way customers experience their firms' products, services and brands. The IBM MobileFirst initiative is a comprehensive mobile portfolio that combines IBM’s software and services expertise and includes advisory, interactive and design, development, cloud-based services, integration and lifecycle management services as well as security, analytics and app development software.
The IDC MarketScape report indicates that "clients benefit from IBM's deep range of domain and industry expertise across multiple technology platforms." It also highlights how "IBM delivers its Enterprise Mobile consulting services through a multi-tier delivery model including inbound and onsite strategy and design engagements, high-efficiency and fast development and integration delivery models, and a world-class mobile life-cycle management service."
"This report is a great acknowledgement of the critical role IBM's enterprise mobility consulting plays in helping clients capitalize on the potential of mobile technologies," said Kevin Custis, global leader mobility services, IBM Global Business Services. "Today's digitally empowered individuals — consumers, employees, investors, citizens, students — expect instant access to information and a personalized level of engagement. As articulated in this report, IBM is at the forefront helping its clients to transform all these front-office models of engagement using mobile channels.”
