Signed, sealed, delivered; Hallmark helps family and friends to reconnect with one another, no matter how near or far. This holiday, Hallmark helped Canadians connect with their loved ones by "delivering joy" across the country through the simple act of sending a hand written love note. On Friday, December 11 and Saturday, December 12, a mobile Hallmark greeting card activation popped up throughout the streets of downtown Toronto, providing visitors with complimentary greeting cards to send to their family and friends across the country.
"At Hallmark, helping people connect in meaningful ways is the centre of our business and, at a time of year when many of us are guilty of getting caught up in the hustle and bustle, we wanted to encourage people to take a moment and let loved ones know they are thinking of them," said Paul Murphy, General Manager, Hallmark Canada. "It's amazing that the simple gesture of sending a love note can brighten someone's day and we are excited to be a part of that experience for Canadians."
During the pop-up activation, consumers could find the location of the mobile greeting card pop up by following @Hallmark_Canada and #LoveHallmarkHoliday. While enjoying a cup of hot chocolate, visitors were able to choose their own complimentary Hallmark greeting card, write a personal note and then drop in the #LoveHallmarkHoliday mailbox. Each card was stamped and mailed to ensure arrival in time for the holidays.
