Sony of Canada Ltd., Canada’s leading electronic
and computer products solutions provider for consumers and business, announced
it has opened a new and unique Sony store today in the Smart Centres Leaside
Court Centre shopping complex – a power centre concept store devoted to
providing its customers with the latest home entertainment and Information
Technology solutions.

To help kick-off the latest Toronto location in style, all visitors to
the Smart Centres Leaside Court Centre tomorrow (Saturday May 27) between
11 a.m. and 3 p.m. will have the opportunity to get their photograph taken
free-of-charge with the Canadian Football League’s Grey Cup trophy as well as
with CFL coaching legend Leo Cahill and the Molson cheerleaders. Radio Station
Q107 will also be live onsite, sharing information about the latest Sony
products and services with listeners and interviewing local celebrities.

Finally, this is the final weekend that visitors to the new store will be
able to experience the Sony store’s movie-themed event, “Uncover The Code At
the Sony store.” Based on Sony Picture Entertainment’s theatrical release, The
DaVinci Code, consumers will be encouraged to uncover the code through the use
of ultraviolet lights to receive a scratch-and-win voucher, affording them an
opportunity to win various prizes, including one of 100 copies of the
best-selling novel, The DaVinci Code, by author Dan Brown; and one of 200
pairs of tickets to what is sure to be the hottest movie in town, The DaVinci
Code. And, all who participate are encouraged to become members of Pulse, the
Sony store rewards program, for a chance to win a trip for two to Paris, which
includes a prize pack of great Sony consumer electronics products.

Using soft colour tones, contemporary materials and impressive graphics,
the latest Sony store offers consumers an interactive shopping experience in a
warm and comfortable environment. For example, visitors to the newest of more
than 75 Sony stores across Canada will find a home theatre section, rather
than one area devoted to Sony’s market share-leading Grand WEGA or BRAVIA
televisions and another focused solely on its market share-leading DVD Dream
Systems. Similarly, customers can browse through a digital camera solutions
area, rather than having to visit one area devoted to Sony’s style-leading
Cyber-shot digital cameras and another built around the Company’s
innovation-leading photo printers.

“With the advent of High-Definition television technology and a growing
desire by Canadians to have a cinema-like experience in their homes, Sony is
the clear leader, providing them with a one-stop, total entertainment solution
experience at the Sony store,” said Barry Crystal, Vice President, Retail
Division, Sony of Canada Ltd. “Customers no longer have to figure out for
themselves how to put together a home entertainment solution or a home digital
photo studio, for example. At the Sony store, we show them how it all fits
together – and how we can put it together for them, if that’s what they want.”

The 4,700-square foot Sony store is located at Smart Centres Leaside
Court Centre, 65 Wickstead Avenue (south of Eglinton Avenue East and Laird
Drive). The telephone number is (416) 645-3250. The store manager is Ron