Business intelligence (BI) and analytics software revenue in the Middle East and Africa (MENA) totaled $245 million in 2014, a 12 percent increase from 2013 revenue of $219 million, according to Gartner, Inc. The Bl and analytics market consists of BI platforms, corporate performance management (CPM) suites, analytic applications and advanced analytics.
SAP continued to be the lead vendor in MENA, achieving revenue of $61 million in 2014a 3.6 percent increase from 2013 revenue (see Table 1). Tableau, Qlik and FICO registered the strong growth in the MENA region.
“The market share leaders who sell in a stack-like fashion with IT as the main target experienced low to flat growth,” said Joao Tapadinhas, research director at Gartner.
“Worldwide, there is a structural re-balancing going on, from on-premise to cloud, from traditional BI platforms to data discovery, and from perpetual pricing to subscription. As this plays out, overall growth will slow,” said Bhavish Sood, research director at Gartner.
Table 1
Top 10 Business Intelligence and Analytics Software Vendors, Middle East and North Africa, 2013-2014 (Millions of Dollars)
|
Vendor |
2013 |
2014 |
Growth 2013 – 14 (%) |
|
SAP |
59.0 |
61.1 |
3.6 |
|
Oracle |
45.1 |
49.1 |
8.8 |
|
SAS Institute |
29.9 |
32.3 |
7.9 |
|
Microsoft |
18.0 |
19.6 |
8.9 |
|
IBM |
9.1 |
11.7 |
28.7 |
|
Qlik |
4.3 |
6.1 |
40.3 |
|
Panorama Software |
4.7 |
5.1 |
8.1 |
|
Tableau |
2.3 |
4.0 |
77.8 |
|
Fico |
2.2 |
3.4 |
53.9 |
|
Other Vendors |
78.2 |
92.9 |
18.7 |
|
Total |
252.8 |
285.2 |
12.8 |
Source: Gartner (July 2015)
“Although infrastructure and operations (I&O) leaders in the Middle East show a lot of interest in public cloud, they stop short of adopting any cloud-based solution,” Mr. Sood said. “This impacts the migration towards cloud BI with latency, data security and privacy mentioned as major concerns by clients in the market. One of the main disadvantages for most countries in the MENA region, compared with mature markets and other emerging regions, such as Eastern Europe and Asia/Pacific, is the lack of a sizable pool of local IT skills, especially when it comes to analytics and big data."
On a segment level, BI platforms showed a slow but steady shift in emphasis from reporting centric to analysis centric tools (see Table 2). Advanced analytics experienced strong growth, showing the increased focus organizations gave to predictive and prescriptive analytics.
Table 2
Business Intelligence and Analytics Software by Segment, MENA, 2013-2014 (Millions of Dollars)
|
Segment |
2013 YR |
2014 YR |
Growth 2013 – 2014 (%) |
|
Advanced Analytics |
17.2 |
20.4 |
18.9 |
|
Analytics Applications |
34.3 |
39.8 |
16.2 |
|
BI Platforms |
121.4 |
133.4 |
10.3 |
|
CPM Suites |
45.8 |
50.3 |
9.9 |
|
Total |
218.7 |
244.5 |
11.8 |
