In tune with the growing expectation for
consumers to have access to their digital content wherever they are, G-Tech
(www.g-techworld.com) today announced that its highly popular line of “smart
fabric” G-Tech Backpacks is now available at leading Canadian retail outlets
including Future Shop, Best Buy, and CompuSmart. G-Tech Backpacks let people
wirelessly control their music while their electronic device, such as an iPod,
stays protected. The placement results from a new distribution agreement that
G-Tech forged with distributor Erikson Consumer, based in Baie D’Urfe QC.
G-Tech merges revolutionary technology with fierce, functional design,
creating a unique range of bags to keep consumers “connected.” Utilizing
ElekTex smart fabric controls, G-Tech bags allow people to place a cell phone,
Apple iPod or MP3 player inside then control the mobile devices from the strap
or flap of the bag.
Portable entertainment devices have become a sought-after item among the
Gen X crowd and others. More than half (54 percent) of online adults plan to
buy a portable entertainment device over the next year (Consumer Electronics
Association, June 2006). Currently, one in three (54.1 million) online adults
owns a portable digital media device.
“Consumers are clamouring for portable entertainment devices and wearable
technology that’s actually fashionable is the logical next step,” said Mark
Treger, vice president, Sales and Marketing, G-Tech. “Through Erikson and
these new Canadian retailer relationships, G-Tech will be working to keep pace
with the Canadian demand for must-have gadgets that are wearable, functional
and in style.”
“Wearable electronics are all the rage so we expect to see G-Tech
Backpacks take off throughout Canada,” said Todd Taylor of Erikson Consumer.
“Having major retailers on board to offer their customers the G-Tech product
definitely demonstrates their belief in this growing segment.”
Available now, the G-Tech Backpacks are priced from $59.99 – $149.99 cdn.
For more information contact Erikson Consumer at info@eriksonconsumer.com
or visit www.g-techworld.com.
