Hearing your favorite song has never been better. Future Shop in partnership with Monster and Beats by Dr. Dre, announced a new in-store destination called Club Beats – the latest and greatest in entertainment technology. To kick-off the launch of Club Beats in Canada, Future Shop hosted an in-store panel discussion and featured a performance by Grammy-nominated artist LMFAQ at the Yonge and Dundas Future Shop location.
“We’re extremely excited about finally being able to rolling out our Club Beats interactive centers,” said Todd Empey, Vice President of Store Operations, Future Shop. “This provides our customers the opportunity to not only get the most modern equipment available for sound quality and music technology, but the ability to customize it to their specific needs.”
"Dre and I are thrilled to be working with Future Shop and to have them become a part of the Beats by Dr. Dre experience," said Jimmy Iovine, Chairman of Interscope Geffen A&M and Co-Founder of Beats by Dr. Dre. "We look forward to working with Future Shop to bring the sound and emotion that artists hear in the studio to fans."
Today’s panel discussion gave consumers the ability to learn about the products and see how the interactive in-store displays give them the chance to test out the latest in audio, music and entertainment technology products. Canadians were also educated on how using traditional equipment, such as turntables, fused with the new technology of digital mixing boards, software, laptops and state-of-the-art headphones can make every song and musical experience one they will remember.
"We teamed up with Dr. Dre and Jimmy Iovine to develop not just a great pair of headphones, but a product that could accurately replicate the sound of a professional recording studio,” said Noel Lee, Head Monster. "We're thrilled with our new partnership with Future Shop and look forward to showing Canadians that hearing is believing. If you haven't heard Beats, go to your local Future Shop and try them out.”
“Being that our music lives in the clubs, mixing and sound is key for us,"
said LMFAO "We want our fans to feel like they are in the studio with us."