FUJIFILM Canada Inc. announced the
latest additions to its range of high-quality J-series compacts, the FinePix
J100, J110w and J150w. Aimed at consumers who want high-quality images at
affordable prices, all of the NEW FinePix J-series cameras offer a
10-Megapixel CCD sensor and a 5x optical zoom Fujinon lens. Consumers can
select from various LCD sizes and lenses for maximum flexibility.

“Fujifilm prides itself in making cameras for every type of consumer,
whether they are an aspiring professional or a young family member,” said Paul
Woodall, Marketing Manager, Digital Cameras, FUJIFILM Canada Inc. “These NEW
FinePix J-series join the existing FinePix J10 and J12 to offer consumers
high-quality images and superior specifications at affordable prices.”

Behind every Fujifilm camera is stunning image quality – the heart of the
FinePix brand – and the affordable NEW FinePix J-series are no exception.
Since its launch in January 2008, the J-range has been extremely popular with
consumers who demand elegant, fashionable, slim cameras that capture
breathtaking images at the press of a button. The NEW FinePix J-series are the
ultimate family camera; it’s so easy to use that it can be picked up and
enjoyed by any member of the family, regardless of his or her experience.

10MP and 5x Optical Zoom Fujinon lens

Consumers deserve the best at any price point, and Fujifilm engineers
have not compromised on image quality. First, the exceptional image quality is
delivered with the 10 Megapixel CCD and Fujifilm’s highly acclaimed fast RP
Processor. Second, Fujifilm has invested in a “best in class” Fujinon 5x
optical zoom lens to ensure stunning images – even when enlarged to an 8″ x
10″ print or larger. For those photo enthusiasts who prefer wide-angle
capabilities, the J110w and J150w both offer a 5x optical 28mm-wide angle lens
making it ideal for family shots, buildings or tricky interior shooting.

For those who worry less about wide shots and prefer a greater telephoto
reach, the J100 comes with a non-wide angle 5x optical zoom lens ranging from
35mm to 175mm, pulling the furthest subjects nearer, but not compromising on
image quality.

Large 2.7″ and 3.0″ LCD Screens

The NEW J-Series also come with 2 different screen sizes. The FinePix
J150w offers a large, bright 3.0″ LCD screen with high resolution. In addition
to two or nine frame display, you can choose Micro Thumbnail View to display
100 shots simultaneously for effortless viewing and selecting. The FinePix
J110w and J100 have a slightly smaller 2.7″ LCD high resolution screen.

Thin, metal body

Despite the higher quality 5x optical zoom, the NEW FinePix J-series
cameras are remarkably slim at only 22.6mm wide – easily fitting into a purse
or pocket. They are also made with a high-grade, brushed metal body, giving a
strong yet elegant design.

The NEW FinePix J-series also comes with a rechargeable lithium-ion
battery which is much easier and cost effective than using standard AA
alkaline batteries.

Packed with Other Features

In addition, NEW FinePix J-series offers high sensitivity up to ISO1600 –
providing the best results from shooting in low light conditions;
software-based face detection with auto red-eye removal; Picture
Stabilization; Continuous Shooting; and 12 different shooting modes
(landscape, sport, night, natural light, fireworks, beach, snow, sunset,
flower, party, museum, text). The NEW FinePix J-series cameras are easy to
carry and, most importantly, will produce amazing images that you’ll be proud
to share.

Availability & pricing

The NEW FinePix J-series will be available from September 2008 at an MSRP
of CDN$179.99 (J100 Silver), CDN$189.99 (J110w Black) and CDN $199.99 (J150w
Black) and come with a 2 Year Exclusive Fujifilm Canada Warranty.