Entry-level just took on a whole new
meaning, as FUJIFILM Canada Inc. announced the launch of the 8.0
megapixel FinePix A820. Designed specifically for the first-time digital
camera buyer and consumers seeking an affordable, easy-to-operate upgrade to
their current digital camera, FUJIFILM’s FinePix A820 is loaded with features
usually reserved for more advanced models. It also incorporates FUJIFILM’s
signature Super CCD sensor technology, a 4x Optical Zoom lens and feature ISO
levels of up to ISO 800.

Following in the footsteps of FUJIFILM’s more advanced digital cameras,
the FinePix A820 shoots with light sensitivities of up to ISO 800 at full
resolution. This higher light sensitivity enables the user to shoot with
faster shutter speeds, which lessen the likelihood of blurry pictures caused
by a moving subject or the shake of an unsteady hand. To make it easy for
consumers to achieve blur-free results, the FinePix A820 features a “Picture
Stabilization” mode in the dial setting. This easy-to-identify setting
automatically chooses the correct light sensitivity and best-matching shutter
speed, producing the highest quality digital pictures without the blur and
noise often associated with high sensitivity photographs.

The FinePix A820 features a new, intuitive icon-based Graphic User
Interface (GUI). When users switch shooting modes, scene positions or control
settings, a brief explanation of the setting is momentarily displayed on the
LCD screen, taking much of the guess work out of digital camera operation.
Additionally, the FinePix A820 features a conveniently placed mode dial that
provides easy access to the most commonly used shooting modes, including Auto,
Picture Stabilization and Movie mode, while allowing one-touch access to other
pre-programmed scene modes.

The FinePix A820 also features an “xD/SD Media Compatible Slot”; a single
slot that accepts not only FUJIFILM’s traditional xD-Picture Cards, but
also SecureDigital (SD) media cards. In offering these media options,
FUJIFILM is providing greater choice and flexibility to consumers who purchase
FUJIFILM digital cameras.

FUJIFILM’s new A820 also offers the following attractive features:

– IrSimple( Technology: Demonstrating FUJIFILM’s commitment to
innovation, ‘IrSimple(TM)’ enables mobile devices – like the FinePix
A820 – to instantly and wirelessly connect and transmit digital
images to other IrSimple(TM) enabled devices, such as other digital
cameras, PDAs and photo kiosks. It provides a faster, more secure
means to share pictures with family and friends.
– Fujinon lens: The FinePix A820 features a 4x optical zoom lens that
was developed specifically for the A-Series by Fujinon, a FUJIFILM
sister company and leading provider of broadcast-grade television
lenses and other high quality optical products across many consumer
and industrial applications.
– Internal memory: When their xD-picture card or SD memory card (sold
separately) is filled with images, users have extra internal storage
space on each camera to capture additional pictures.
– Large LCD: 2.5-inch LCD display with anti-glare properties.
– Scene modes: A wide range of 16 pre-programmed scene modes provides
top-quality photos in a range of shooting conditions.

The FinePix A820 will debut in May 2007 at a retail price of $219.99.