Fitbit, the market leader in wireless activity tracking, today launched their newest tracker, the Fitbit Ultra. The Ultra contains all the core functionality of the original tracker: tracking steps, distance, sleep, wireless uploads to, and free online tools, with a device display for real-time feedback. By combining new fitness features such as tracking stairs climbed with additional social and motivational online tools, plus Fitbit’s first iPhone app, the Ultra aims to provide a more powerful and fun way for people get more fit and active throughout their busy days.

At Fitbit, we are dedicated to creating everyday health and fitness products that are easy for people to incorporate into their lives. People want an easy to use tracker that gives them real-time stats to help them make smart decisions through their day, is comfortable and discreet to wear, uploads wirelessly and is affordable,” said CEO James Park.

“For Ultra, we held true to this. People often overlook the power of stairs in achieving fitness. By combining stair climbing with social and motivational features, we think we can help people fit more fitness into their everyday lives in a fun and easy way.”

The new Fitbit Ultra Wireless Activity Tracker is currently available in the U.S. and Canada by ordering online at for $99.95 and will be available by mid-October in select retail locations across the U.S.

Trend research indicates our shift to a more sedentary lifestyle is slowly taking its toll on our health. Health experts advise that we can minimize the negative impacts of low physical activity in our lives in simple ways: by walking and being generally more active throughout our day. Also, recent studies show that adding stair climbing into a daily routine is proven to lower body fat, minimize waist circumference and burn up to 400% more calories than walking.

The new Fitbit Ultra is the only all-day activity tracker to measure floors climbed. Ultra’s accelerometer and state-of-the-art altimeter technology work together to track movement from climbing the stairs. This smart technology combination understands the difference between climbing stairs and taking the elevator.

Fitbit also updated its online dashboard to better track personal fitness metrics and achievements for a more visually motivating, comprehensive experience. For example, compares daily climb activities to well-known landmarks around the world such as The Eiffel Tower and Machu Picchu.