Almost half of Canadians (47%) with cell phones
can access the Internet from their mobile unit. This trend has brought social
networking sites to the palm of your hand, with Facebook being the pre-eminent
social networking application for cell phones. An ongoing national research
study, conducted by ZINC Research and its partner Dufferin Research, shows
over one-third (36%) of Canadians on social networking sites have the Facebook
application on their cell phones.

“Beyond the traditional internet, Facebook is dominating all other social
networking sites in the mobile market too,” says Brian F. Singh, Managing
Director of ZINC Research. “With their slick, easy to use applications for the
iPhone and Blackberry, Facebook has made it attractive for subscribers to use
the technology anywhere at anytime. As smart phones become more ubiquitous,
Facebook is well positioned for the future.”

Tracking indicates that among online Canadians who subscribe to social
networking sites, Facebook consistently accounts for over 80% of all