Bridging the challenges of social reach
Businesses rely heavily on LinkedIn, with 52% of buyers identifying it as the most influential channel during their research process. However, with just 9% of followers typically viewing a post, important business updates often go unnoticed by target audiences. Exclaimer’s LinkedIn Social Feeds addresses this issue by displaying the company’s three most recent LinkedIn company posts directly in outgoing email communications. By marrying email and LinkedIn, this integration ensures vital LinkedIn content reaches the right audience while reinforcing brand presence.
Using LinkedIn’s official API, posts update automatically without requiring manual intervention. Organizations can enhance their email signatures by integrating their latest LinkedIn content, creating a cohesive alignment with their branding and messaging objectives.
The practical benefits for teams
The LinkedIn Social Feeds feature has been designed to enable marketing to extend their reach while offering IT teams streamlined deployment:
For marketing teams:
- Expand social visibility: Use one-to-one email communication to improve exposure for LinkedIn content.
- Promote brand consistency: Ensure that only fresh, relevant posts are shared.
- Drive engagement: Include clickable links to drive more traffic and LinkedIn followers.
For IT teams:
- Simplified integration: Quick to set up with no ongoing maintenance.
- Automation and security: Posts update automatically and securely via LinkedIn’s API.
- Efficient implementation: Workflows are streamlined, eliminating the need for manual updates.
Vicky Wills, Chief Technology Officer at Exclaimer, commented:
“The integration with LinkedIn combines two crucial business communications, email and social media, to create a simple yet powerful way of sharing content. By helping companies extend their reach while maintaining the trust and effectiveness associated with email communication, we are giving our customers an easy way to deliver impactful content in a professional and practical way.”
Complementing the feature’s functionality, Exclaimer provides performance analytics to track the reach and engagement of LinkedIn content shared via email signatures. These help teams refine their social strategies to improve their effectiveness.
Exclaimer’s LinkedIn Social Feeds integration is available to all Pro plan customers and can be quickly activated without technical expertise. To learn more, join our upcoming webinar and see how Exclaimer’s new LinkedIn integration transforms business emails into powerful engines for social content visibility and engagement.
