Amazon Kindle and Sony Reader are some of the popular devices in this segment of the market. But both are significantly priced higher.

Analysts believe that touching this price point is going to be tough considering the technology is pretty expensive. Industry sources say that a 6 inch e-ink display screen itself costs around USD 60.

The report added that the content providers would have to collaborate with the makers to bring down the cost of the devices to make them a mass device.

The cheapest device from a recognized company costs around USD 199 currently.