Canadian retailers are kicking off the holiday shopping season with Cyber Black Friday, Cyber Monday and early Boxing Day sales to keep Canadians at home and shopping in front of their computers. Black Friday (November 26), the biggest U.S. shopping day of the year, is the fourth Friday of November following American Thanksgiving. Meanwhile, Cyber Monday (November 29), the Monday following Black Friday, is a global phenomena where workers shop online for better prices from the office after spending the weekend browsing in stores.
Matthew Cheng, founder of eCoupons.ca and creator of CyberBoxingDay.ca said, "Canadians flock to Boxing Day sales after Christmas the same way Americans mob Black Friday sales. This year, Canadian retailers are trying to create momentum with early Cyber Boxing Day and Black Friday sales to keep shoppers clicking. Expect 'Boxing Day Prices' on November 26th from Canadian retailers."
Jeff Fidler, e-Marketing Manager of The Source said, "Black Friday continues to grow in popularity year over year. We'll be promoting this event in-store as well as online for the first time. As our Black Friday slogan states – Cross Border Shop, without Crossing the Border. We'll also have a Cyber Monday sale, an online only event running the week after Black Friday weekend."
Talya Schaeffer, creator of CyberBlackFriday.com said, "For the first time, Canadians will have a choice between Black Friday deals on both sides of the virtual border. With Black Friday sales moving online in the U.S. and Canada, Canadians can take advantage of online savings while shopping from the comfort of their homes."
"To compete with aggressive US online and brick and mortar retailers, our Canadian ecommerce clients will be promoting more Black Friday and Cyber Monday sales this year," observed Paresh Vadavia, co-founder of OPM Pros, a Montreal based marketing agency.
"No need to travel south of the border this U.S. Thanksgiving," said Stephen Neufeld, Lenovo Canada e-commerce Marketing Manager. "Lenovo Canada's website will be featuring 'Black Friday' offers for Canadians the weekend of November 26th and a Cyber Monday offer on November 29th. Boxing Day is coming early this year! Watch for it starting November 26th."
The official Cyber Boxing Day (December 26) is only a few weeks away, let the sales begin!