DHX Media Ltd., a key player internationally in the creation of content for families and children, has signed VTech as licensee for interactive electronic toys (ELAs) for its new Teletubbies series. VTech product is expected to launch to the consumer market in Autumn 2015/Winter 2016 in the UK, followed by the core European territories, France, Germany, Benelux, Iberia and Australia and New Zealand.
VTech, an award-winning electronic learning toy company, joins a line-up of more than 20 licensees for the new Teletubbies. Other licensees previously announced include Worlds Apart (Furniture & Accessories), Aykroyds (Nightwear and Underwear), Character World (Bedding), Amscan (Partyware), Bon Bon Buddies (Confectionary), Posh Paws (Bags) GB Eye (Posters) and Zak UK (melamine tableware).
Peter Byrne, EVP, DHX Brands said: "We are delighted to welcome VTech on board as a leading electronic toy company as this is an integral category in the consumer products strategy for new Teletubbies. We also anticipate extending the roll out to additional markets as broadcast is secured internationally."
The new 60-episode series of Teletubbies has been commissioned by the UK's CBeebies and is being produced for DHX Media by award-winning UK production company, Darrall Macqueen Ltd. It will feature the same well-loved characters but will bring a refreshed, contemporary look to one of the world's most well-known pre-school properties, ensuring that it is relevant for a new generation.
Teletubbies was launched in March 1997 and became one of the most successful global children's brands of all time. The original episodes have aired in more than 120 territories in 45 languages, and it was the very first western pre-school property to air on China's CCTV. Its enduring resonance with children is further underscored by the brand's postings on YouTube, which averages more than 50 million views per month.