HP announced its new lifestyle photo category including an expansion of its HP Sprocket product line. Headlining the announcement is the HP Sprocket 2-in-1, the newest evolution in the popular Sprocket line-up, which combines a pocket-sized photo printer with a built-in instant camera to capture every fun and memorable experience with friends and family. The 2-in-1 offers an entertaining, center-of-the-party way to capture moments on the spot, unlock photos from your smartphone and social media, relive favorite memories, or print and share them instantly.
The Sprocket 2-in-1 makes its debut at the Vogue’s Forces of Fashion event in New York City today, where creatives, designers and photographers will get their hands on it, enabling them to capture the days’ most fashionable moments.
Extending the award-winning Sprocket design, the 2-in-1 is the perfect gift: small and light enough to fit in a purse or pocket, it produces stunning 2×3” stick-able snapshots or social media photos in less than a minute. Also announced today is the Sprocket Plus, which offers 30% larger photos so it’s easier to include everyone, with the biggest photos and thinnest design ever from a Sprocket, and on the market today.
The free to download, quick-and-easy HP Sprocket App for iOS and Android lets users easily print their photos with simple two-tap process: select a photo and print a photo. That’s it! To get more creative, personalize photos with frames, emojis, text, stickers, filters, and more. Connect social media accounts to the HP Sprocket App and instantly turn any of those photos into colorful prints, too. The HP Sprocket App continues to deliver innovative features like a photobooth mode for those silly moments with friends, getting creative with a tile print, and even incorporate your own hand-drawn stickers into the app. Whether you are looking for a simple print or bringing your creative A game, the HP Sprocket App delivers.
With today’s announcements, and across the entire Sprocket product family, HP has also updated the mobile experience to incorporate augmented reality technology (AR) in ways that help everyone tell deeper stories that bring to life Sprocket prints. With the “Relive Memories” feature, users can simply scan a photo via the Sprocket app and it automatically attaches to a video—from your phone or social media feed related to that photo—that plays magically in AR on the photo. To help share a richer story, swipe once to instantly see all the photos from that location or date, then swipe again to unlock content about the locale. Suddenly, Sprocket pictures become a celebration of the whole moment.
The prints are still produced using ZINK Zero Ink Technology, which means all the color required for printing is embedded in the HP photo paper itself. It delivers ready-to-share snaps that are sticky-backed, smudge-proof, and water- and tear-resistant.
Personalize and enhance
Not only a perfect gift, Sprocket products are a must-have holiday party centerpiece to capture, share, and extend the fun. They are also ideal for making special gifts for family and friends. From a year-in-review scrapbook, custom holiday cards, wall displays, or photo desk accessories, the printing experts at HP have you covered. With any of the Sprocket products, photos become instant stickers when the backing is peeled off, for immediate decorating of journals, walls, lockers, ornaments, gift tags, and more.
HP is also offering an expanded portfolio of colors with premium designs, as well as a suite of fashionable accessories for the Sprocket lineup, from sleeves and wallets, to cool decorations to showcase photo creations, to albums and journals to commemorate special events.