Graham Bunting has been around the channel for a long time. Working for vendors, distributors and resellers, he has gained some considerable insights. This led him to start a consultancy business to help vendors who were not represented in UK to connect with the EMEA ecosystem. One of the biggest challenges vendors are facing in this market is attention as there is a lot of noise, particularly if the vendor chooses a large distributor to deal with. Brexit is also another big disruptor as it creates uncertainty in the market.