Five years ago launched its website
with the goal of making high quality and high value wines more accessible to
wine lovers. Launched in Ontario in 2004 with just a few excellent wines (13
to be exact), the pioneering online wine company now offers an
unrivalled and exclusive portfolio of over 300 wines from international and
local producers with delivery across the three provinces of Ontario, Nova
Scotia and Alberta.

Sourcing wines throughout the world such as the highly acclaimed 2005
Barbabelle at $12.95 and the Leaping Horse Shiraz at $13.99 – both of which
have become cornerstones for their quality and price – through to the 90 point
LZ Rioja by Telmo Rodriguez at $19.95 and Roccolo Grassi’s Amarone rated at 93
points by Robert Parker’s Wine Advocate, has striven (and
continues to do so) to provide wine enthusiasts and connoisseurs alike with
quality wines at all price ranges from all the major wine regions.

“We are passionate about sharing our wealth of wine expertise and making
excellent wines accessible to everyone – whatever your level of wine knowledge
or wherever you are located, city or suburb, office or cottage,” says Aaron
Bick, co-founder of “We pride ourselves on delivering a
first-class and highly convenient service to our growing base of over 5,000
customers.” offers its customers at the click of a mouse:

– Expert wine information on all of the 300+ wines, ‘staff picks’,
reviews from internationally renowned wine critics, recommended food
pairings and tasting notes, search function to select by bottle
price, wine style, region, producer, grape type and vintage

– Convenient and fast ‘door to door’ delivery within one to four days
across provinces of Ontario, Nova Scotia and now Alberta

– No annual membership subscription fees or minimum case orders, orders
taken for six or twelve bottle cases, depending on the wine

– Number of single bottles (sparkling, ice-wines) available as great

– Customer order history making it easy to re-order tried and tested

– Mix and match wine case (from same winery) available in Ontario

– Superb value and refund policy – if you don’t like what you have
ordered it can be refunded or exchanges within 30 days

– Wine accessories, glassware and books also available