WIND Mobile, a subsidiary of Globalive Holdings, marked an historic day for wireless in Canada today by becoming the newest national wireless provider in Canada in over a decade.

As a part of the official launch in Toronto, WIND Mobile unveiled a 20-foot monument as a tribute to the tens of thousands of Canadians whose conversations helped to shape Canada’s first truly competitive wireless operation. WIND Mobile stores opened today in the GTA and will launch later this week in Calgary. The company will be rolling out in Vancouver, Ottawa and Edmonton in the new year. Outside of its coverage area it will provide national coverage through a roaming agreement.

“Today marks a new chapter for wireless in Canada,” said Anthony Lacavera, Chairman of Globalive and WIND Mobile, addressing hundreds of community members who came to witness the unveiling and reveal of the first WIND Mobile store in Canada. “Thank you to the thousands of Canadians who have helped us to build WIND Mobile. We’ve listened to those conversations, and now we’re very proud to announce our offerings as a direct result of all the feedback. WIND is Canada’s company. Built by Canadians, for Canadians.”

The WIND brand was created with the input of an overwhelming response from the public. For over a year, Canadians were engaged in conversation through Globalive’s online Wireless Soapbox campaign as well as the site – becoming vehicles for Canada’s wireless revolution.

“We’ve heard from Canadians that they want value, honesty and simplicity,” said Ken Campbell, CEO of WIND Mobile. “We’ve heard overwhelmingly that they’re tired of high prices, poor service, limited technology, and complicated billing. They are tired of system access fees and contracts. Today, we’re thrilled to respond to all this feedback by presenting WIND Mobile – a company that is entirely focused on delivering an exceptional customer experience.”