“We are delighted by this international recognition of the creative and
strategic thinking that backed up the launch of mydoctor.ca Health Portal.
Cohn & Wolfe impressed us with their commitment to partnership and
collaboration with our team and the results speak for themselves,” said Larry
Mohr, Vice President, Corporate Development for the Canadian Medical
Association Holdings. “The outstanding national visibility garnered by the
launch of the mydoctor.ca Health Portal – the first of its kind in Canada
developed by the Practice Solutions, a Canadian Medical Association company –
provided exactly the momentum we were looking for in launching into this new
and important market for us.”

“Cohn & Wolfe works with clients to identify creative and strategic
communications initiatives that will influence audiences’ opinions and
behaviours while supporting the organization’s business objectives. Being
recognized by our peers as having succeeded in that role is a great honour for
us and for our clients,” says Peter Block, Managing Partner, Cohn &
Wolfe/Toronto. Peter added, “This Gold Quill Award of Excellence also honours
the Canadian Medical Association’s communications and marketing team on this
project. The results are directly related to the high quality of collaboration
and trust between our two teams.”

For more than 36 years, IABC’s annual Gold Quill Awards program has
honored excellence in business communication, offering professional
communicators an opportunity to have their work evaluated by expert judges and
showcased among peers. The winners represent the best in organizational
communication and their work plans serve as best practices for professional

This year’s competition received nearly 1,000 entries from 26 countries.
The winners will be honored at the Gold Quill Awards gala on 8 June at IABC’s
World Conference in San Francisco.

The Gold Quill entries went through two rigorous rounds of judging by a
team of senior communicators from around the world. The final selection was
made by the Gold Quill Blue Ribbon Panel of judges. To win this Gold Quill
Award, Cohn & Wolfe Canada competed with peers from 26 countries including:
Australia, Canada, China, Hong Kong, India, Italy, Malaysia, Mexico, New
Zealand, Philippines, Russia, Slovenia, South