Cambrian House Inc. and MakeGood Technologies
Inc. today announced that MakeGood will license the Cambrian House’s
Chaordix crowdsourcing platform and acquire Cambrian House’s
GreedyorNeedy peer to peer (P2P) charity community. Cambrian House will
receive a combination of cash and MakeGood equity as proceeds for this
transaction.
MakeGood is a Vancouver-based firm specializing in applying Crowdsourcing
to ‘giving’, dubbed Giving 2.0(TM). The agreement with MakeGood is a natural
next step in Cambrian House’s Chaordix(TM) strategy. The Chaordix(TM) platform
allows organizations to embrace crowdsourcing as a critical business process
and was a natural fit for underpinning the MakeGood offering.
“We’re proud of the GreedyorNeedy community whose members have actively
worked to change the way people give online over the last year and a half.
MakeGood’s vision for Giving 2.0 will help to grow the GreedyorNeedy community
which MakeGood will now manage,” said Shelley Kuipers, President of Cambrian
House.
Richard Goossen, Chief Executive Officer of MakeGood, and author of
E-PRENEUR: From Wall Street to Wiki: Succeeding as a Crowdpreneur in the New
Virtual Marketplace, sought out Cambrian House’s Chaordix crowdsourcing
platform and the GreedyorNeedy giving community to further strengthen
MakeGood’s Giving 2.0(TM) capabilities. MakeGood is defining a new way for
people and organizations to raise funds for charitable purposes – in essence
to harness the member community for big-hearted, positive social giving.
“Our two visions aligned so well that it was natural to pursue a
partnership,” said Goossen. “We’re eager to bring GreedyorNeedy to the next
level of giving.”
Since its launch in November 2006, the GreedyorNeedy community (formerly
known as RobinHoodFund), has become a thriving crowd structured around
donating to both needy (selfless) and greedy (selfish) wishes. Members rally
around one another and their wishes, voting them up or down, and contributing
to their fulfillment. With an average customer engagement level of 25 minutes
per visit, strong friendships have been fostered by the community, including a
marriage.
As part of this transaction, Shelley Kuipers, President of Cambrian House
and Michael Sikorsky, Chief Executive Officer of Cambrian House, have agreed
to join MakeGood as advisors, collaborating as thought leaders in
crowdsourcing to assist MakeGood in its business and community strategies.
Following the transaction, GreedyorNeedy will remain an active community
managed by MakeGood. Cambrian House will continue to develop its portfolio
companies, including Gwabs(TM), FilmRiot and the Chaordix
crowdsourcing platform.
