Cactus Commerce has acquired all assets of Sitebrand.com, the wholly owned subsidiary of online marketing company Sitebrand Inc. The deal includes acquisition of all intellectual property related to Sitebrand.com’s web personalization suite of technology as well as its email marketing services.
“This acquisition further strengthens Cactus’ digital marketing capabilities” explains Cactus Commerce CEO Tony Marinelli. “Since 1995, we’ve delivered B2C and B2B commerce solutions to customers in retail, consumer goods, media & entertainment and manufacturing industries. These assets will allow us to even further improve customer engagement and conversion rates via advanced capabilities to segment, target and personalize content.”
Current Sitebrand.com customers will continue to be supported by Cactus Commerce and will experience no disruption in service. Marinelli adds “Our transition team is in the process of reaching out to existing customers to confirm and reiterate our support and service of existing contracts.”
