Let The Circus begin! Virgin Mobile Canada will
be bringing Britney fans even closer to The Circus – Britney’s first Canadian
tour in almost five years – by upgrading “lucky” ticket holders to VIP seats!
Virgin Mobile Canada is the presenting sponsor in Spears’ hotly
anticipated tour “Virgin Mobile Presents The Circus Starring Britney Spears.”
The tour features five stops in Canada, with the first Canadian stop on
Wednesday, March 18th in Toronto.
Britney’s first arena tour in five years follows hot on the heels of her
long-awaited sixth studio album, Circus. Show director Jamie King is helming
the groundbreaking tour production, which also features special guests The
Rolling out the red carpet to Britney-lovers, Virgin Mobile will be
serving up unprecedented VIP access to lucky fans, plus exclusive offers and
chances for customers to win the experience of a lifetime at concerts from
coast to coast.
On top of that, Britney fans will be able to text her just before the
show via the huge, mega, very BIG Virgin Mobile text screens. Texts then get
entered into a draw for the ultimate opportunity to get a seat upgrade for the
“I’m thrilled to partner with Virgin Mobile on my tour,” said Britney
Spears. “They will have cool opportunities for my fans and me to connect, and
they’ll bring a lot of excitement to the tour.”
“It’s Britney, bitches – what else can you ask for!” said Nathan
Rosenberg, chief marketing officer, Virgin Mobile Canada. “We’re incredibly
excited and have some amazing opportunities for fans to get that VIP (Virgin
Important People) experience. If you seek Britney, then we’ll open the door to
a once in a lifetime concert experience.”M
Britney Spears has sold more than 83 million albums and has grossed over
$350 million in ticket sales. Now standing at the threshold of a new chapter
in her career, she released her new album, Circus, on December 2, 2008. The
album sold over 500,000 copies in its first week of release alone and debuted
at number one in the United States and five other countries. To date, Circus
has sold more than 3 million copies worldwide.
AEG, one of the leading sports and entertainment presenters in the world,
is the promoter of the “Circus” tour.