BlackBerry users looking to indulge their inclinations or control their CrackBerry habits now have a website on which to find both a fix and a cure.
CrackBerry.com, the “Number One Site for BlackBerry Users and Abusers,” was launched today. The site is dedicated to users of Research In Motion’s ubiquitous personal e-mail and phone devices, often called “CrackBerries” because of their addictive nature. The term “CrackBerry” was Webster’s Dictionary New Word of the Year for 2006. Today, some nine million people own BlackBerries.
“Our aim is simple,” says Kevin Michaluk, CrackBerry’s CEO. “We want to establish CrackBerry.com as the premier resource for anything and everything BlackBerry.” Michaluk, and two fellow BlackBerry users, recognized the need for an end-user focused BlackBerry site. “The site is relevant and useful to those who have made the BlackBerry a part of their daily lives — from Wall Street financiers and business executives who use the device for professional use, to teenagers and socialites who use the device to stay connected.
New BlackBerry owners will find the help forums and beginner’s guide useful in getting the most from their device quickly. CrackBerry addicts will find it easy to always “get their fix,” as the site boasts a growing supply of downloads (software, games, e-books, ringtones, themes and wallpapers) and accessories like Bluetooth headsets, carrying cases, and replacement batteries can be found in the CrackBerry.com store. “Crack Team” bloggers are integrated into the smartphone industry and update the site daily with news, rumors, reviews, helpful tips, humor and even celebrity BlackBerry sightings.
Registered members looking to make social contact with other BlackBerry owners, can access the CrackBerry Connect portion of the site. There, members can post their CrackBerry profile and search other member profiles, and swap BlackBerry PINs — social networking for the BlackBerry population. For those who have taken their CrackBerry use beyond the point of healthy, the site offers a “Rehab Section” with both serious and humorous hints on cures for things like CrackBerry addiction and “BlackBerry Thumb.”
Another key feature of the site allows registered members to create their own @crackberry.com e-mail address. Users can literally tell their co workers to “reach me on my CrackBerry.” A PDA viewable version of the site (http://wap.crackberry.com/) acts as a portal to the best sites viewable on a BlackBerry, and also includes links to numerous downloads and other CrackBerry.com content. With CrackBerry.com, killing time at the airport will now become something you look forward to.