Bing readies for Canada Day with Top 50 Canadiana Search Terms

Just in time for Canada Day, Bing, the search engine designed to help people make more informed decisions faster, is pleased to announce their Top 50 Canadiana Search Terms list.

The harsh Canadian winter, mixed with dreams of summer BBQ season, are sure to have helped Canadian Tire reach the number one spot, joined in the top 10 by Air Canada, MLS, OLG, Environment Canada, The Bay, TSX, Rob Ford, Toronto Maple Leafs, and Justin Bieber.

"On July first, Canadians will join together to celebrate our country's culture – Bing's Top 50 Canadiana Search Terms list is a reflection of the many people, places, and things that affected Canadians this year," said Eric Thaler, Bing Product Marketing Manager, Microsoft Canada. "From where to find the items needed to help combat extreme weather, to getting the latest travel tips and updates on noteworthy Canadians, Bing is helping more Canadians understand and act on the world around them."

Bing's Top 50 Canadiana Search Terms list includes many notable Canadian individuals, events, and organizations, including retailers, sports franchises, celebrities, and, of course, poutine. Interesting findings include:

• Rob Ford outranks Bieber, although both make the top 10
• Canadians are committed to their teams: almost 30 per cent of the top 50 search terms relate to sports
  • All NHL, NBA and MLB teams are included in the top 50, as well as numerous searches related to the Olympics
• Canadians are looking to travel: Air Canada ranked second, while more than 1/5 of searches in the top 50 related to Canadian cities, local tourist destinations, and means to get there
• Housing prices rise, Canadians get strategic: MLS and OLG are ranked third and fourth, adding to speculation that you need to win the lottery to afford a house  

The full list of Bing's Top 50 Canadiana Search Terms includes:

Bing's Top 50 Canada Search Terms list, pulled by the organization's expert data analysts, was sourced through the analysis of all Canada-related search terms from May 2013-May 2014.