In response to a growing demand for consumer information and comparison
shopping online, the BestBuy.ca site now includes a customer ratings and
customer reviews feature, as well as a new product detail page to make it
easier for customers to find information about products. The site layout and
design has also been improved for easier navigation and search.
“The feedback we received from Canadian consumers tells us they want to
make informed decisions and comparison shop when purchasing electronics and
entertainment products,” said Kaisen Choi, Senior Merchant Manager,
BestBuy.ca. “Whether consumers make their purchase online at BestBuy.ca or in
our stores, we want to make it easy for customers to get the information they
need online, from Canadian sources, before making a decision.”
The feedback from customers through the reviews and ratings feature will
help Best Buy Canada with future buying and merchandising decisions.
“We think the enhanced online site is a way to extend the brand
experience of Best Buy Canada with our Canadian customers,” said Choi. “Best
Buy is a trusted source of information in consumer electronics, and we want
customers to have a means to actively participate in that experience.”
Best Buy Canada is one of Canada’s largest e-retailers, generating over
34 million pages views a year and 83,000 unique visitors daily.