Best Buy Canada launches a new and improved media Pressroom, offering a lot more than just contacts and current press releases. Created as a concentrated hub of relevant media information about the Best Buy brand, the new Pressroom boasts intuitive navigation, video capabilities, image downloads, company history and more.
Best Buy Canada’s Pressroom pulls together all elements of an efficient online news site, communicating the latest brand updates in one convenient location. For the launch of the 1.0 version, Best Buy engaged feedback from two prominent tech media influencers, Marc Saltzman, the tech writer and blogger, and John Bucher, digital editor of BCBusiness. The goal? To get journalists’ perspectives on the ease and use of the site. Saltzman and Bucher tested and reviewed the Best Buy Canada online Pressroom and delivered their feedback, which was used in the creation of the site to ensure the best possible media experience.
“Best Buy Canada’s Pressroom offers efficient and easy-to-use navigation for Canadian media. The clean layout makes it easy to get the information I need,” says John Bucher.
“The new Pressroom goes beyond providing just the basic elements that journalists need. I love the timeline showing key milestones in Best Buy’s history, the easy access to Best Buy’s social media accounts and the image download capability,” comments Marc Saltzman.