Bell Media announced it has entered into an agreement with the shareholders of Groupe V Média to acquire conventional network V along with related digital assets including the ad-supported VOD service Noovo.ca. The transaction reinforces choice for French-language viewers, strengthens the Québec television ecosystem, and highlights Bell Media’s commitment to providing engaging content in Québec on traditional and innovative platforms. The transaction is subject to regulatory approvals; financial details were not disclosed.
Karien Moses of Bell Media Québec said that today’s announcement Bell Media welcomes French-language conventional TV to its portfolio, creating more opportunities for viewers, advertisers, and content creators in Québec. In a fast-changing ecosystem, she said they are excited to provide new opportunities for V with the guidance and expertise of their dedicated and experienced Montréal-based management, programming, and production teams. The will continue to work closely with the local Francophone production community in delivering highly engaging original programming on V.
Here what Maxime Rémillard of Groupe V Média said about the acquisition: “After 10 years of ensuring V’s success as an independent conventional channel, I am proud to have found in Bell Media a partner to ensure the continuity of this success. “The industry in which we are evolving is constantly, deeply and rapidly changing. This was true when we took over the reins of TQS and allowed the network to survive; it is all the more true today. As it is increasingly difficult to ensure the sustainability of a conventional channel within a non-integrated group, I have made the best decision for the future of V. Bell Media will certainly allow V to continue to evolve and reach out to the Québec public on a massive scale.”
