Targeting everyone from first-time car buyers to auto enthusiasts across the country, Bell Media announced today the launch of its new, bilingual online destination Autofocus at Autofocus.ca and Fr.Autofocus.ca. With best-in-class research, review tools, and consumer resources, Autofocus is the place to help Canadian car buyers get in the fast lane when it comes to making the right purchase. The visually-enhanced, easy-to-use site features integrated research tools, user community profiles, and social tools. From respected auto experts offering advice and reviews, user reviews, car buying tips and tricks, to in-depth coverage of all major auto shows, consumer reports, and leasing and financing guides, Autofocus is Canada's one-stop, online source for automotive information.
"Not every car buyer makes a purchase with the same level of knowledge or experience. With this in mind, Bell Media set out to build an automotive resource that offers a tailored car shopping experience with a best-in-class user interface," said Catherine MacLeod, Senior Vice-President, Specialty Channels, Bell Media. "Informative and engaging, Autofocus is reinventing how people manage their car shopping experience. Autofocus is a valuable and convenient resource for Canadians making a new purchase, thinking about changing models, or just simply interested in cars."
**Media Note** – Download the Autofocus.ca logo and high-resolution screen shot at BellMediaPR.ca
Autofocus is a unique community of car owners who help people make the right car-buying decisions based on their individual needs. Autofocus' accessible community-focused destination will build on the successful, highly-trafficked Autos vertical on TheLoop.ca and Sympatico.ca, and deliver new, engaging, and informative automotive resources that connects with the Adults 25-54 demographic.
Autofocus site sections include:
Shop for a Vehicle:
Easy-to-use tools simplify the shopping process from one convenient location, with ability for users to build their own "garage" profile. Vehicles are recommended based on a selection of generalized profiles allowing visitors to shop for a new or used car by make, type, and/or price. Content and promotions can be suggested to users based on their interest and other interaction on the site.
Reviews:
With dedicated teams for both the French and English sites, Autofocus features expert and user reviews from Automobile Journalists Association of Canada (AJAC) award-winning contributors and auto writers Jil McIntosh, Antoine Joubert, Matt Bubbers, Nadine Filion, Benoit Charette, Daniel Rufiange, and Howard Elmer. Plus, the site offers information about the most popular cars and best-rated car ranking lists.
How To:
From car care to the latest recalls on the market, Autofocus provides tips and tricks to buying new, used, or environmentally friendly vehicles. Technology, finance, insurance, and safety guides from industry professionals also keep navigators up-to-date on the latest trends in the automotive world.
