Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, announced today the launch of its all-in-one Axis 360 mobile app, now available for download. The Axis 360 app provides Apple and Android mobile users the ability to discover, download and read ebooks or listen to digital audiobooks, within a single application.
"We set out to create a next-generation experience that truly delivers simplicity, providing users with the functionality they need to discover and enjoy digital content instantly, no matter where they are, in three steps or less," said Amandeep Kochar, EVP Software Products & Services of Baker & Taylor. "We are on a journey of continuous innovation. To create the optimal and seamless app we aspired for, the process could not be rushed. Baker & Taylor is excited and proud of the end result — an all-encompassing design that's intuitive, efficient and accessible to deliver an enjoyable reading/listening experience."
Axis 360 app users can enjoy increased functionality and ease-of-use, with one-stop access to digital content from their library. The new app provides single sign on, eliminating the need for Adobe IDs, additional apps and credentials. Users link to their home library, search or browse their favorite topics and enjoy reading or listening within the Axis 360 app. Axis 360 also presents recommendations from the library's collection, based on the user's selection.
Users no longer need to have Acoustik, Blio or axisReader apps to experience digital audiobooks or ebooks, as all titles open directly in the new Axis 360 application. Users also have access to their bookshelf of borrowed material – "My Stuff" – seamlessly from all their devices – desktop, tablets and smartphones.