The company had announced this new product earlier this year. The launch was somewhat delayed.
The product is now available for purchasing on the Apple Store.
The company would ship them for free. It would be delivered to customers within 7-10 days.
Apple claims that these headphones provide better sound quality compared to the standard pairs shipped with Apple iPods.
These also feature better drivers and sound isolation in addition to new combo mic / remote which works with some of the newer iPod models.