Apple has finally revealed that they are on their way to offer 90 second long previews of songs on their iTunes store.
The company is in talks to finalize this change in their agreement with the music labels.
Apple believes that the longer preview would enable their users to get a better taste of the song which should result in more sales.
Of course, users always have the option to listen to the same song completely on a third party service. But legality of such services are always questionable.
Remains to be seen how soon this update is implemented on the iTunes store and how it affects the sales for Apple.