Apple has now reportedly started shipping the White colored model of the iPhone 4 to stores in the US market.

The company could start selling these units as early as this week. Industry reports have already stated that the phone could go on sale from tomorrow.

Apple iPhone 4 White was announced at launch of the iPhone 4 last year. The company initially expected to launch it soon enough but it was delayed.

The delays have continued till today but the wait is almost over.

Remains to be seen how popular this model considering the next generation model could be just months away.