Lifestyles of
American adults are becoming increasingly “digital,” with fully three-quarters
owning computers, and large majorities owning multiple electronics products —
ranging from cell phones to entertainment devices to cameras — all using
digital technology*. The ravenous consumer appetite for these devices has been
fueled not only by advances in consumer electronics, but also by a
transformation in hard drive storage.

“Technology advances that enable smaller, higher capacity, more stable
storage solutions are allowing consumer electronics manufacturers to develop
products with greater functionality,” said Bill Watkins, CEO of Seagate
Technology, one of the industry’s leading providers of digital storage
solutions. “The convenience, reliability and huge capacity of hard drive
storage is enhancing applications as diverse as digital audio players, gaming
devices, DVRs, HDTVs, automobiles, cell phones, PDAs, and a host of other
products. Ground-breaking storage solutions are helping to drive the adoption
of a digital lifestyle.”

A recent survey conducted by Opinion Research Corporation’s CARAVAN poll
found that three-in-four American adults (76%) own a computer and two-thirds
(67%) own a cell phone. Other consumer products found in American households
include a digital camera (47%), an Xbox or a similar video game console (38%),
TiVo or something similar — such as a digital video recorder (27%) — a home
security system (19%), and an IPod or something similar, like an MP3 player

Storage providers are increasingly offering solutions designed
specifically for consumer electronics, with Seagate leading the industry in
those development efforts. Some of the diverse storage offerings the company
has recently announced include its breakthrough hard drive designed
specifically for use in automobiles; the industry’s first 1-inch hard drive
with 8GB storage capacity for handheld applications; the first 2.5-inch hard
drive designed specifically for consumer electronics devices; and the
industry’s highest capacity drive — a 500GB model — for DVRs (digital video
recorder) and home entertainment systems.

* According to an Opinion Research Corporation’s CARAVAN study conducted
in June, 2005

Seagate is the worldwide leader in the design, manufacturing and marketing
of hard disc drives, providing products for a wide-range of Enterprise,
Desktop, Mobile Computing, and Consumer Electronics applications. Seagate’s
business model leverages technology leadership and world-class manufacturing
to deliver industry-leading innovation and quality to its global customers,
and to be the low cost producer in all markets in which it participates. The
company is committed to providing award-winning products, customer support and
reliability to meet the world’s growing demand for information storage.
Seagate can be found around the globe and at