AMD today introduced the AMD Commercial Channel Access Program to enhance and extend the company’s commitment to partners’ business needs and contribute to their continued growth and success in the commercial market. The program is designed to foster an environment of collaboration and innovation within the growing worldwide AMD64 ecosystem of systems integrators, value-added resellers (VARs) and distributors. It is designed to deliver benefits to participants by helping them gain access to and develop solutions for the increasing number of customers now looking to deploy AMD Opteron processor-based platforms and provide tangible value through these solutions tailored to best address the needs of their end customers.

“The launch of the Commercial Channel Access Program reinforces AMD’s goal of meeting the needs of end customers through the delivery of highly targeted, market-relevant solutions,” said Kevin Knox, vice president, Worldwide Commercial Business, AMD. “AMD’s robust channel program has been a cornerstone of our business for decades and today’s announcement marks another milestone in our commitment to customer-centric innovation and to the many long-standing and successful relationships we enjoy with our expanding network of channel customers. By leveraging a strong collaborative model, we will be able to extend our reach into new commercial markets to deliver innovative joint AMD64 processor-based solutions.”

The Commercial Channel Access Program more specifically provides: Web-based self-service access to resources and education through the AMD Access Portal, distributed channel communications including newsletters and alerts, AMD product information, white paper and success story templates, partner solution registration, joint customer solution pilots, channel-specific marketing support, access to the AMD business development team, field-based channel account managers (where applicable), opportunities to collaborate with AMD and its ISV communities, as well as AMD-supported campaigns to help build awareness. AMD will also be offering membership in a newly formed AMD Commercial Channel Council where participants will share their views and can gain early insights into AMD plans and access to executives.

A core supporting component of the program is the Web portal that is designed to allow access to tools, information, training and practical help in multiple languages around the clock. This is intended to help participants bring AMD64 processor technology to market quickly and provide a high level of service to their customers. Access to demo units for evaluation and sales opportunities will be also available via this route.

The flexible, dynamic program is built on the core tenets of listening to customers and responding to the fast-changing needs of customers. By doing so, AMD can direct services and resources to worldwide channel partners, help identify new solutions opportunities and coordinate channel activities to build upon the strengths of AMD’s original equipment manufacturer (OEM) relationships to create shared successes.

The Commercial Channel Access Program is expected to expand its member support over the coming months with a wide variety of programs such as specialized technical support, information resources to help keep members up to date on the latest technology news and extensive tool kits for co-marketing the newly developed solutions. The program will also help drive benefits for end-user commercial customers as solutions briefs become readily available to help them determine the most effective solution to solve their business challenges.

Support for Commercial Channel Access Program

The AMD Commercial Channel Access Program builds on the company’s strong relationships, and to date, more than 20 solutions and campaigns have already been staffed and funded by AMD with more than 15 different systems integrators, VARs and distributors participating in the program. Inaugural participants include Avnet Computing Components, CDW, Ciber IT Operations Services, Continental Resources, EDS, En Pointe Technologies, Forsythe Solutions Group, Inc., GTSI Corp., Ingram Micro Inc., Insight Enterprises, PC Connection Services, Pomeroy IT Solutions, Inc., Sayers, Scalar Decisions Inc. and Tech Data Corporation.

“As the demand to share electronic resources with customers and partners grows, businesses and government organizations are increasingly relying on more powerful processors that won’t overheat,” said CDW’s Scott Detota, director, Product Management. “We’re responding to these needs by making a variety of AMD64 technology-based products easily accessible to our customers to help them improve computing performance and availability.”

“EDS recognizes the tremendous importance of forging strong relationships in the IT industry. Our collaboration with Sun Microsystems and Sun’s partner, AMD, to offer Virtual Server Services, which runs on Sun servers powered by AMD Opteron processors, is built on a true commitment to bringing ground-breaking technology to our clients,” said Larry Lozon, vice president, Data Center Services, EDS.

“AMD’s dual-core processor and HyperTransport technology offer significant value to solution providers,” said Mark Demeo, senior vice president, Consulting and Infrastructure, Pomeroy IT Solutions, Inc., a national solutions provider whose services include: outsourcing, application development, systems integration and other maintenance and support services. “We are able to architect solutions that protect our customers’ investments by improving scalability, performance and energy efficiency. As a result, our solutions help customers maximize their IT investments and re-invest in their core businesses.”

“The AMD Commercial Channel Access Program helps enable partners to get technology to market faster and bring even more value to customers,” said Pete Peterson, vice president, Systems Product Marketing, Tech Data Corporation. “As a leading provider of IT products and solutions, Tech Data has enjoyed a long-standing relationship with AMD and is dedicated to developing even more joint business opportunities that leverage the portfolio of AMD64 technology-based solutions from major OEMs.”

AMD expects to roll out new features to the portal over the next several months. The AMD Commercial Channel Access Program is available to new and existing channel customers in North America and Europe and later in other regions of the world.