During Saturday’s Live Earth concerts, Al Gore and Cameron Diaz, on behalf of Current TV and in association with the Alliance for Climate Protection, announced the “:60 Seconds to Save the Earth” contest. The contest challenges viewers across the US, UK and the Republic of Ireland to create 15-, 30- or 60-second ecospot PSAs about taking action or motivating change to help fight the climate crisis. For contest rules and details and to submit an ecospot, participants should visit www.current.com/ecospot.

“Today we are asking young adults to take a stance and use their creative voices to encourage change and help fight the climate crisis,” said Al Gore, Chairman of Current TV.

Cameron Diaz went on to add, “:60 Seconds to Save the Earth is a great, creative way for young people from around the world to help inspire the changes they’d like to see for the planet.”

Starting today, a personal call to action from Cameron Diaz will begin airing on Current TV asking viewers to submit their own ecospots to www.current.com/ecospot now through September 12, 2007. Additionally, a sample PSA created by Ask A Ninja, the 2007 Webby Award winner for Best Actor, will be running on Current TV and on Current’s website to demonstrate the concept.

Al Gore, Cameron Diaz and Current have convened a celebrity judging panel that includes both highly committed environmental activists as well as individuals who are just starting to get involved and want to help the cause. Cameron Diaz, joined by Orlando Bloom, George Clooney, director Sam Mendes, Alex Bogusky of leading ad agency Crispin Porter + Bogusky, legendary advertising director Joe Pytka and Cathy Zoi, the founding CEO of the Alliance, will select twenty finalists. Current’s online community will then vote for their favorite ecospots. The winners will be announced on November 13 and winning ecospots will be aired internationally on Current TV, featured in the Alliance’s national campaign and showcased on MySpace’s Impact channel (http://impact.myspace.com/). The grand prize winner will receive a Toyota hybrid car while three finalists will win Sony electronic products, from a Bravia HD TV to a Vaio, and sixteen semi-finalists will receive T-Mobile Sidekicks.

ITN Source (www.itnsource.com) will be providing free video footage that can be downloaded from the Current site and incorporated into the ecospots.