Two iconic Canadian brands, luxury retailer Holt Renfrew and award-winning airline Air Canada, join forces to offer travellers a curated journey of discovery with the new Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment.
The Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment hosts an exciting series of documentary-style videos on Air Canada flights, offering behind-the-scenes access into the world of luxury, style and fashion. From the conceptualization and creative of Holt Renfrew's iconic store-front holiday window displays, to chronicles of the fashion journey from runway to retail, the Holt Renfrew TV Channel will celebrate and illuminate the Holts experience.
"With a global lens on style, that's uniquely curated for Canada, we are committed to continually elevating the Holt Renfrew brand experience for our customers," says Alison Simpson, Holt Renfrew's Senior Vice President of Marketing, Brand & Customer Experience. "The Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment offers a fun and rare inside view of the world of luxury fashion, and provides an entertaining journey of discovery that I think people will really enjoy".
"We are excited to partner with Holt Renfrew and bring their creative and stylish products into the air," says Éric Lauzon, Manager, Multimedia Entertainment, Air Canada. "These original videos will allow Air Canada to continue to delight our style-minded passengers."
The partnership with Holt Renfrew and development of the Holt Renfrew TV Channel on Air Canada enRoute Inflight Entertainment is being managed by Spafax, Air Canada's IFE and media sales agency.
