The project is also supported by chipmakers including Intel and Qualcomm.

Content providers for this platform include NBC Universal, MTV Networks and the BBC.

Adobe said that they are going to give away their video enabled flash software to develop content for the mobile devices to make it more popular on this platform.

They are aiming to make mobile content more interactive for the end user.

This new project is aimed to boost internet experience on several other platforms as well including television and video recorders.