AdGear, an advertising technology company, today announced that it will power advertising for the newly launched tablet edition of the Toronto Star, Canada's largest daily newspaper by circulation.
Star Touch will leverage AdGear's ad delivery products to serve and manage advertising campaigns. AdGear technology enables online and offline ad delivery and measurement.
"With this new app, the Toronto Star is landing at the forefront of a rapidly evolving media landscape. AdGear is very proud to collaborate with the Star to create relevant personal digital experiences through Star Touch, reinventing news as we know it." says Yves Poiré, co-founder and president of AdGear.
AdGear technology used by the Toronto Star consists of a next generation ad serving suite which includes rich mobile and video capability. The software supports interactive ads produced in HTML5 and provides SDKs for iOS and Android, allowing deployment of the solution to a diverse user base.
AdGear's tablet ad delivery platform is already used by LaPresse+, the digital edition of the Montreal-based French-language daily newspaper La Presse. More than 450,000 daily readers consume LaPresse+.