Aeroplan, Canada’s premier loyalty
marketing company, and Laura Secord, Canada’s largest and best-known
chocolatier, today announced that they have teamed up for a Canada-wide
program enabling Aeroplan members to accumulate Aeroplan Miles on products at
Laura Secord retail outlets this holiday season.

Starting immediately, Aeroplan members may earn 30 Aeroplan Miles for
purchases of more than $30 spent at Laura Secord locations across the country.

As part of the program, Aeroplan and Laura Secord are also offering Laura
Secord customers, from now until January 15, 2006, the chance to enter to win
a grand prize of 200,000 Aeroplan Miles, one of three prizes of 50,000
Aeroplan Miles or one of 25 prizes of $25 Laura Secord gift cards. Laura
Secord customers who are not Aeroplan Members may quickly and easily apply for
free membership at

“We are very honoured to be working with Laura Secord, a brand that is
steeped in Canadian history,” said Rob Shields, Vice President – Partnerships,
Aeroplan. “We look forward to providing Aeroplan members another way to earn
Aeroplan Miles and nothing goes together quite like chocolate and the

“This year Laura Secord has embarked on a major renewal that includes new
products and packaging, re-modeled stores and expanded availability of its
chocolate products across Canada,” said Andrea Graham, Vice President,

Marketing, Laura Secord. “Our holiday program with Aeroplan provides an
opportunity to present our customers with added value in their purchases, as
well as the privilege of welcoming new customers into our stores.”

Aeroplan Miles earned at Laura Secord, once credited to a member’s
account, are redeemable for Aeroplan rewards including travel, as well as for
innovative Aeroplan Indulgence Rewards – merchandise, specialty and
experiential rewards – including perfect gifts for the holidays.

Complete promotion and contest details, along with information about
Aeroplan rewards, are available at