In another innovative move, Videotron is offering its mobile customers its free new Unlimited Music service. The introduction of the mobile service follows a string of announcements about Videotron's other services in recent weeks, including the new illico 4K UHD set-top box and achievement of Internet download speeds exceeding 1 Gbps. Now, for the first time in Canada, a carrier is letting customers stream music via the most popular services without using up any of their data plan.
As of today, users of Stingray, Rdio, Google Play, Deezer and Spotify can listen to their favourite tracks anywhere, anytime or discover new artists without worrying about data usage. In the coming weeks and months, other popular services will be added to the list, including Songza.
"Music streaming is growing quickly around the world," said Myrianne Collin, Senior Vice President, Strategy & Marketing of Videotron. "The numbers tell the story: more and more consumers are making their mobile device the nerve centre of their entertainment system and their constant electronic companion. We want to get ahead of our customers' needs once again by bringing them a unique, innovative service: Unlimited Music will help make the connection between fans of music from Québec and around the world, and the major music streaming players. We are proud to be able to offer our customers this service thanks to our agreements with key industry players, and this is just the beginning. This launch, a ground-breaker in Canada, reaffirms our commitment to offering the most innovative mobile service anywhere."
Big-name partners
Unlimited Music involves the largest players in music streaming, a fast-growing, worry-free model that is democratizing the way people listen to music.
"Videotron's new innovative service is a great way for listeners to enjoy Rdio's vast catalogue of over 35 million songs in free ad-supported streaming stations or on-demand subscription without data restrictions. We're extremely excited about this partnership.", said Scott Bagby, President of International, Rdio.
"We are very excited about this collaboration with Videotron, with whom we have a longstanding relationship," said Eric Boyko, CEO of Stingray. "Music is part of our lives from morning to night. With the free Stingray Music app, music-lovers who subscribe to Videotron Mobile will be able to enjoy a selection of exclusive channels for Videotron Mobile subscribers. It is the only app that delivers music selected specially for them by a team of experts."
Unlimited Music on Videotron's powerful LTE mobile network
Combined with Videotron's LTE mobile network, which covers nearly 90% of Québec's population and supports speeds of up to 150 mbps, the Unlimited Music service enables Videotron Mobile customers to use their devices to their full potential, at no extra charge.
Unlimited Music will be offered free of charge to music-lovers and heavy data users who subscribe to a Premium plan (an All-inclusive Canada plan with at least 2 GB of data) or to an Internet + Mobile package with at least 1 GB of data.
Exclusive channels for Videotron Mobile customers in the Stingray Music app
We are also announcing that Stingray is launching exclusive channels for Videotron Mobile customers today as part of the free Stingray Music app. Customers who download the app will have access to an exclusive selection of themed channels in addition to the 1,000 recently launched Vibes channels featuring nearly 100 musical styles. Stingray Music channels were all developed by music experts. Their distinguishing characteristics include the large amount of Canadian and French-language music they carry.
Unlimited Music will get bigger
Videotron, the Canadian pioneer in the field, will continue working to expand the list of partners involved in Unlimited Music. Any music streaming provider that is interested in being part of the service can let Videotron know in order to offer consumers the best of music streaming.
