D-BOX Technologies Inc., a leader in innovative motion technology, announced a new agreement with Premiere Cinemas, to equip its Rio Rancho Premiere Cinema in Rio Rancho, New Mexico and its Renaissance Premiere Cinema in Houston, Texas with 24 and 26 D-BOX MFX Seats respectively. A third location will be announced at a later date and will account for approximate same number of D-BOX MFX Seats.
“Our partnership with quality chains such as Premiere Cinemas has supported our consistent growth and objective of deploying in all parts of the United States, said President and Chief Executive Officer of D-BOX Technologies, Claude Mc Master”. “With this new agreement, a total of six Premiere Cinemas’ locations will offer the D-BOX experience including one in Orlando and now New Mexico, further extending our footprint in the huge and entertainment savvy US market and gathering a growing acceptance of the technology as an upcoming industry standard.”
“The addition of D-BOX MFX Seats in our theatres is completely complementary to our commitment of providing the most cutting-edge entertainment experience,” said Gary Moore, President of Premiere Cinemas. “D-BOX is already a big hit with moviegoers at our existing three locations. In light of the results achieved so far and the impact of this technology on our box office revenues, we felt it was a wise and timely decision to further expand our relationship with D-BOX at this point in time.”
