The Weather Channel Interactive (TWCI) continues to lead the industry as the most popular provider of online weather, with December performance leading the provider to a record setting year across all platforms. Overall, The Weather Channel online brand grew 3.5 times faster than the Internet in 2007 based on monthly unique visitors according to Nielsen. Other highlights from a record setting 2007 include:
— Record number of unique visitors —
According to Nielsen, The Weather
Channel Brand averaged 36.9 million unique visitors a month in 2007.
This was highlighted by our two highest months, February (39.1 million)
and April (39 million)
— Brand ranking —
According to Nielsen, The Weather Channel was the 14th
most popular brand online in 2007. This bested sites including CNN and
Facebook.
— Mobile Web leadership —
According to Nielsen Mobile, for the 12 month
period ending with November 07, The Weather Channel Mobile averaged
more than 6.3 million unique users, making it the second most popular
Mobile Web site behind only Yahoo Mail and the most popular content
site.
— Desktop growth —
The Weather Channel Desktop was the fastest growing
weather application in 2007, increasing users by 9.3% to nearly 6
million according to Nielsen. In addition, usage of the application
grew substantially in 2007, with a 33% increase in impressions.
— International expansion —
In 2007 according to internal metrics, the
international sites of TWCI including www.weather.co.uk,
www.meteo123.com, www.wetter123.com saw 23% growth in page views.
— Weather Bonk growth —
Since its acquisition by TWCI in September 2007,
traffic on Weather Bonk has increased 144%.
“It’s a reflection of our compelling content and presentation that in a year without a major land falling tropical storm TWCI continues to set records,” said Joe Fiveash, executive vice president/general manager, TWCI. “These numbers demonstrate that users turn to us every day to help them plan their lives.”
