A report has been release from The Media Technology Monitor regarding online Canadians having some concerns surrounding the impact of fake news. Here are some interesting facts:
- Canadians are avid news consumers. Half tune in to watch a local news show in a typical night. When you examine the heaviest of TV Viewers (watching 15+ hours in a typical week) this number jumps to 75% who watch local news daily.
- About 1 in 5 Canadians have watched movie or TV content in a language other than French or English. Gen Z and those born outside of Canada are the most likely to watch content in something other than Canada’s official languages (29% and 41% respectively).
- Radio is as popular as ever with a stability in usage for more than a decade. Close to 9 in 10 Canadians have listened to radio in the past month. Radio consumption is heavily tied to the commute and people listening in cars – two thirds of listeners tune in from their vehicle.
- 85% of online Canadians report having some level of concern surrounding the impact of fake news in the world today. Gen Zs (18-29) report a higher level of concern than other generations.
- Over 1 in 8 Canadians now own one with the majority being the Google Mini or the Google Home. With a variety of activities Canadians are doing with their smart speakers, three quarters are streaming music on these devices.
To access more of the Sneak Peek Report, http://www.cbcrccorp.ca/MTM/reports/2018/sneak-peek/sneak-peek-spring-en.pdf