3Eye Technologies, has launched a new partner enablement platform: DemandPro. The platform will allow users to create customizable email campaigns, manage important sales collateral and promote upcoming events all in one user-friendly portal.
The importance of digital marketing continues to rise, and 3Eye Technologies is prepared to help channel partners take the next step in enabling successful sales growth. According to a study by Sirius Decisions, 67% of the buyer’s journey is now done digitally. MarketBridge’s Ultimate Guide to The New Buyer’s Journey indicates that 95% of buyers prefer brands that provide content throughout the buying process. With 3Eye DemandPro, channel partners will have all the necessary tools and resources to facilitate a smooth journey for buyers while reaching them digitally in exciting ways.
3Eye Technologies CEO Conor Macfarlane believes the launch of DemandPro aligns with the company’s mission of enabling technology by connecting people, products and partners. “Our goal at 3Eye is to redefine the distribution experience through innovation and continuous improvement. Many channel partners simply don’t have the time or resources to invest in the necessary tools to see the rewards of digital marketing,” said Macfarlane. “With DemandPro, we will begin to unlock the potential of digital marketing for our partners and immediately enable their sales teams to succeed in areas they may not currently have the capacity for.”
Features of DemandPro include:
- Custom Campaigns
- Event Management
- Resource Center
- Real-time lead reporting
One of 3Eye’s premier vendor partners, RAM Mounts will be participating in the platform. RAM Mounts VP of Marketing Aaron Hersey is excited about DemandPro both as a content engine and a sales resource. “3Eye has been a great partner for RAM and has continuously helped drive our channel sales. They have helped us coordinate a variety of marketing initiatives from trainings to events. Now, DemandPro will begin to enable our channel partners in a way that has never been done before,” said Hersey. “We are excited to be able to equip our channel partners with better selling tools through 3Eye’s DemandPro platform.”