The 2015 Digital Marketing Survey is a joint research venture initiated by Marketing CoPilot Inc. in conjunction with Georgian College Centre for Applied Research and Innovation and the National Research Council of Canada. This survey is meant to start a dialogue with Canadian business owners about the state of websites and digital marketing in Canada. Are the websites being developed by Canadian business owners helping to improve the buying process for their customers?
The research process, which began in the spring of 2015, launched by interviewing business owners about how they use their websites to improve the buyer journey for their customers. This data, in conjunction with research gathered from across Canada formed the basis of the online survey, which officially opened to the public this week.
"We are on a mission to help Canadian companies improve their digital marketing efforts", said Marie Wiese, President of Marketing CoPilot Inc. "We feel that the results of this survey will help business owners understand how to be more competitive online by turning their website into a key sales tool for their business and making a website visit a lot less frustrating and time-consuming for buyers."
There is much nation-wide research to support the notion that buyer behaviour has forever changed. Buyers now self-serve and self-educate and use websites and online tools to do this. As a result, Marketing CoPilot and the research team at Georgian College believe that Canadian businesses should be more pro-active in this digital sales dialogue. It's time to change business thinking about how the digital conversation leads the sales process.
"We have observed that many Canadian companies are under-utilizing their websites. They aren't structuring their websites in a way that helps people choose them. Our goal is to gather data that will enable Canadian companies to create websites that assist, instead of hinder, the buying process," added Wiese. "The goal of this research project is to support businesses with important website research and give them a competitive advantage."
The 2015 Digital Marketing Survey is open until November 15, 2015. Research sponsors are asking as many business leaders and business owners as possible to participate. Once the survey data has been aggregated and analyzed, the research report will be shared with survey participants. The research findings will be released to the public approximately eight weeks after the survey participants have received the report. However, the fastest way to get the results is to take the survey at digital-copilot.com.
